///UNDER THE HOOD///
WHY US
WHY US
WHY US
WE'RE HAlfPAST8.
WE'RE HALFPAST8.
WE'RE HALFPAST8.
WE'RE
HALFPAST8.
Two guys, one studio, one badass dog — and zero patience for generic design. If you’re after safe, predictable branding, you’re in the wrong place. We build brands that are impossible to ignore — and we do it with the kind of creative firepower that makes the big studios sweat.
WE'RE NOT A CROWD. WE'RE A DUO.
WE'RE NOT A CROWD.
WE'RE A DUO.
WE'RE
NOT A CROWD. WE'RE A DUO.
Rob Batorski
Rob Batorski
From helping shape the look and DNA of brands like Sun Bum, Made By Dentists, Dermasport, and KLEAR Cosmetics — Rob doesn’t just design, he sets the bar. He’s the mind behind packaging that flies off shelves and branding that can’t be copied. His time working in-house for some of the most recognizable brands has led to some of the fastest growing categories in stores like Target, ULTA, Walmart, and more. Across the globe, his work can be seen through disruptive consumer packaging, merchandising, branding, and storytelling. Rob’s overall specialty? Making sure your brand isn’t just seen, it’s remembered forever.
From helping shape the look and DNA of brands like Sun Bum, Made By Dentists, Dermasport, and KLEAR Cosmetics — Rob doesn’t just design, he sets the bar. He’s the mind behind packaging that flies off shelves and branding that can’t be copied. His time working in-house for some of the most recognizable brands has led to some of the fastest growing categories in stores like Target, ULTA, Walmart, and more. Across the globe, his work can be seen through disruptive consumer packaging, merchandising, branding, and storytelling. Rob’s overall specialty? Making sure your brand isn’t just seen, it’s remembered forever.
From helping shape the look and DNA of brands like Sun Bum, Made By Dentists, Dermasport, and KLEAR Cosmetics — Rob doesn’t just design, he sets the bar. He’s the mind behind packaging that flies off shelves and branding that can’t be copied. His time working in-house for some of the most recognizable brands has led to some of the fastest growing categories in stores like Target, ULTA, Walmart, and more. Across the globe, his work can be seen through disruptive consumer packaging, merchandising, branding, and storytelling. Rob’s overall specialty? Making sure your brand isn’t just seen, it’s remembered forever.
From helping shape the look and DNA of brands like Sun Bum, Made By Dentists, Dermasport, and KLEAR Cosmetics — Rob doesn’t just design, he sets the bar. He’s the mind behind packaging that flies off shelves and branding that can’t be copied. His time working in-house for some of the most recognizable brands has led to some of the fastest growing categories in stores like Target, ULTA, Walmart, and more. Across the globe, his work can be seen through disruptive consumer packaging, merchandising, branding, and storytelling. Rob’s overall specialty? Making sure your brand isn’t just seen, it’s remembered forever.
The designer every brand wishes they had. The one that pretty much throws the design rule book out the window, and creates mind bending work that you can't unsee. Brian’s portfolio of clients is nothing short of robust, showcasing his knack for crafting brands that are both "clean and mean." Whether it’s Sedona Beer Co., Matador Coffee, or Wanderlust Brewing Co., he elevates every brand with a style that’s sharp and unmistakable. Brian’s not about chasing trends; he’s about creating work that’s timeless. His designs are minimal yet impactful, making sure your brand doesn’t just join the ranks — it leads them. Everyone wants a bite of Brian's style, but few come close, if ever, to recreating it.
The designer every brand wishes they had. The one that pretty much throws the design rule book out the window, and creates mind bending work that you can't unsee. Brian’s portfolio of clients is nothing short of robust, showcasing his knack for crafting brands that are both "clean and mean." Whether it’s Sedona Beer Co., Matador Coffee, or Wanderlust Brewing Co., he elevates every brand with a style that’s sharp and unmistakable. Brian’s not about chasing trends; he’s about creating work that’s timeless. His designs are minimal yet impactful, making sure your brand doesn’t just join the ranks — it leads them. Everyone wants a bite of Brian's style, but few come close, if ever, to recreating it.
The designer every brand wishes they had. The one that pretty much throws the design rule book out the window, and creates mind bending work that you can't unsee. Brian’s portfolio of clients is nothing short of robust, showcasing his knack for crafting brands that are both "clean and mean." Whether it’s Sedona Beer Co., Matador Coffee, or Wanderlust Brewing Co., he elevates every brand with a style that’s sharp and unmistakable. Brian’s not about chasing trends; he’s about creating work that’s timeless. His designs are minimal yet impactful, making sure your brand doesn’t just join the ranks — it leads them. Everyone wants a bite of Brian's style, but few come close, if ever, to recreating it.
BRIAN HODDY
BRIAN HODDY
HERE'S WHAT YOU
GET WITH US:
HERE'S WHAT YOU GET WITH US:
Direct, relentless, and hands-on design.
No layers. No passing you off to interns. Just founders, every step, every pixel. We think, design, and build like your business depends on it — because it does. We’re not aiming for “nice.” We’re here to make your brand look inevitable, essential, and unforgettable.
Unfiltered honesty (we’re allergic to sugar-coating)
Unfiltered honesty (we’re allergic to sugar-coating)
Work that punches above its weight
Work that punches above its weight
Design that makes your competition sweat
Design that makes your competition sweat
A process that’s as direct as our results
A process that’s as direct as our results
You want a brand that feels like it’s always belonged. We make that happen.